Verizon pulls ads from Facebook
The US network boycotted advertising on Facebook when their information appeared next to a post with hateful content on the platform.
"We will stop advertising until Facebook offers an acceptable solution that makes us comfortable and in line with what we have done with YouTube and other partners," said John Nitti - Director. Verizon's media yesterday (June 25) said.
Verizon will pull ads from both platforms Facebook and Instagram. The decision was made after a letter calling for the organization to monitor anti-Defamation League (ADL) hostile groups to businesses yesterday. In particular, the organization for example a Verizon ad appears next to a post with hateful content on Facebook.
Verizon's ad appears next to hateful posts on Facebook. Photo: ADL
"We found a Verizon ad displayed next to a Qanon video, featuring a hostile tone and anti-Semitism," the letter said. In a statement issued on the same day, Verizon affirmed: "We have a strict content policy and will not tolerate when these policies are violated."
This is not the first time Verizon has participated in boycotting ads on a social media platform. In 2017, they pulled ads from YouTube, joining a wave of protest against the way the website handled hateful content. Verizon's announcement yesterday also said their boycott campaign could take longer than other companies.
"We respect brands' decisions and will still focus on removing hate content and providing content," said Carolyn Everson, VP of Global Business Group at Facebook. Important election information. The content of our conversations with human rights companies and companies is all about how we work for the good. "
Verizon is currently the first major US network and also the largest brand participating in a boycott campaign called #StopHateForProfit. This campaign was created by active groups including NAACP, ADL and Color of Change. "We welcome Verizon to join the battle against hostility and blind faith, by withdrawing ads from Facebook platforms until they place people and safety above profit," the CEO said. ADL Jonathan Greenblatt said, "This is how we make real change".